#Cineplay hotstar tv#
The Hotstar Premium service showcases the best line up of TV shows, movies and sports from around the world, including Emmy Award winning shows like Game of Thrones, Veep and Silicon Valley, and live sporting tournaments including Premier League and F1 all at a monthly subscription fee of Rs. Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 200 million followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms. Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 9 languages, and coverage of every major global sporting event. The show’s originality and humour have earned it a spot among the best of Indian television. Sarabhai is based on the life of a hilarious and quirky Gujarati family, living in Mumbai. Each show in this bouquet, be it On Air with AIB, Cineplay or Tanhaaiyan, is genre-defining in its own unique way, and we’re really excited to see the enthusiasm Sarabhai vs Sarabhai: Take 2 has already drummed up,” added Mohan.
Sarabhai: Take 2 is the latest in our signature bouquet of content called Hotstar Originals. While that has its place, Sarabhai vs Sarabhai’s brand of comedy stands out in sharp contrast as content that’s best known for its wit, sarcasm and the stellar cast’s inimitable timing,” shared Ajit Mohan, CEO of Hotstar.
“We looked at the comedy space on digital and realized that there is a glut of content that liberally uses swearing and insults to create comedy. The film, which shows the characters diligently cleaning various objects around the house, underscores the show’s proposition as a comedy that is ‘Clean bhi, crazy bhi’. The new name of the show was finally revealed via the official promotional film for Sarabhai vs Sarabhai: Take 2 on social media, racking up 3 million views within 10 hours of release. The suffix in the show’s title, ‘Take 2’, was selected from over 50,000 suggestions from fans. The video went viral, attracting over 15 million views (and counting), within just 2 days of release. Hotstar dialed up the engagement further with a digital video, inviting suggestions from audiences for naming the second season of the show. Millions of fans immediately responded with incredible enthusiasm, resulting in the show trending on Facebook for 4 days. The quirky digital campaign kick-started with a teaser on April 3 rd, taking fans on a virtual tour of the show’s set for the ‘Muhurat shot’ via Facebook Live. Hotstar, keenly aware of the consistent and passionate fandom for the show, designed an immersive marketing campaign which would allow fans to become part of the show’s journey, while giving new audiences a peek into what makes the show a smash hit. The second season promises the same wit and sarcasm that became the hallmark of the show, along with some new and interesting story tracks and characters. The show features Satish Shah, Ratna Pathak Shah, Sumeet Raghavan, Rupali Ganguly, Rajesh Kumar and Deven Bhojani, and is produced by Jamnadas (JD) Majethia and Aatish Kapadia. Sarabhai, back after a hiatus of 7 years, will premiere on Hotstar as Sarabhai vs. Mumbai, : Following a unique marketing campaign that has sent fans into a frenzy of anticipation, India’s leading video-on-demand platform, Hotstar, finally announced the launch date of the much-awaited comedy, Sarabhai vs.
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